The music industry and how audiences discover artists has changed almost unrecognisably over the last decade. Social media has completely changed the way fan bases are built and products promoted. There is certainly an art and skill set to using these platforms and getting the most out of them, so it’s a good idea to learn as much about how they work as possible.
When using social media it’s important to have a strategy from the outset. Resist the urge to blindly wade in, hoping for the best. All the hard work you’ve done up until this point all comes together at this point – from your branding and photographs, to your network of collaborators/fans and of course, the music/product itself. Keep in mind how these elements are interwoven and how they could evolve using social media.
Firstly, find out what platforms are best suited to you and your project. It may be that your material has a strong visual factor, in which case Instagram might be a good option to look into. Or perhaps, the way Facebook or Twitter works appeals to the way you like to get your messages out there. Whatever approach you decide to go for, keep focused and stay authentic.
It’s always important to keep a good level of consistency in the way you communicate to your followers. This includes aspects like your choice of language, how often you post content and how things are portrayed aesthetically. Here’s some things to think about to get you started:
Content aside, it’s also a good idea to look into some of the handy software tools available for utilising social media. Applications such as Buffer and Hootsuite can really give you an advantage when it comes to scheduling posts in advance and synchronising content across platforms.
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