Creating eye catching and great looking visuals is easier and more affordable than ever. For those on a tight budget, there are lots of cheap/free alternatives to Photoshop available, like Photopea or Paint.NET. There are even online template based programs like Canva, which can be a great starting point if you’re lacking in knowledge, stuck for inspiration, or just need to produce something fast. If you’re looking for something more advanced, developers like Serif, Corel and of course Adobe offer much more in depth software.
When designing and branding be consistent. Pin-point your style/identity and stick to it. From your social media and website, to your press packs, posters and album covers. Build an identity. The most successful businesses are instantly recognisable just from seeing their colour scheme or typeface.
Try sketching out a few thoughts in a notepad/on paper. This may seem old fashioned, but it’s a great way of getting down the important aspects and developing them quickly.
When you do start piecing things together on screen, make sure you have a few essential elements all ready to go, such as promotional photographs, logos, banners, etc. Then it’s merely a case of laying out everything in the way you’d like.
Stock photo sites like Shutterstock, or free alternative: Pexels can be useful. Consider outsourcing jobs you’re not confident in, or don’t have time for. Freelancing sites like Fiverr can really help you out.
Companies such as Wix, Squarespace and WordPress have made it easier than ever to create professional looking sites from scratch, or a template. Also try looking at what similar musicians or businesses are doing. Visit a few and see what you like (or don’t like) about how they portray themselves and implement that into your site.
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