The NAMM show next week is the biggest annual conference and exhibition for those in the music technology industry. All the major music technology companies exhibit and enjoy a few days in sunny California! The key brands that we work with will all be there and we’ll be posting news from California during the show.

One new product range from Roland has already created a massive stir in the industry. The evolution of the classic drum machine, the TR-808, into a new digital model -the AIRA – is being eagerly anticipated. Roland are teasing us all about it at the moment though, with an intriguing video which promotes the classic analogue sound of the original 808.

From reading the tea-leaves on the various blogs, it seems that writers are anticipating a range of new, evolved digital products based on the prestigious analogue predecessors. We expect this to include a new bass-line synth based on the TB-303. Exciting times! Watch this space.