This pathway is about you and your presence online. It opens with a range of more reflective units about how we can communicate online effectively, before looking at practical tips and techniques for creating and curating content online. You may feel a little uncomfortable ‘marketing’ yourself in this way, but we feel that it is particularly important at this time when face-to-face contact is more limited.
Learning to Communicate Online: Clive McGoun discusses how to communicate effectively online
Developing Shared Understandings Online
What does the future hold for musicians and their work online?
Creating a home/project studio space: Learn about how to get the most out of your space and gear for creating at home
DAW basics: An introduction to Digital Audio Workstations (DAW) and some core principles
Microphone choices and techniques
Editing your audio and MIDI files
Exporting your stems for mixdown
Preparing your recording: Mixing, metering and exporting your content
Metering, export and file formats
Online collaboration: Different options for remote working and collaboration
Remote working and online collaboration
Invoicing, product delivery and payment management: Develop your online freelance opportunities, protect your digital property, and ensure you get paid
File sharing protection and pay walls
Using file transfer and cloud storage services
Intellectual Property (IP) and copyright law
Royalties and how to collect them
Social Media and Marketing: Understanding how to utilise social media to advertise and market your music
Setting up social media for professional use
Uploading, embedding and sharing
Making money online: Develop your online presence and start making money online
Collaboration and freelance services
Managing your data: How to best store and manage your data
Recording a rehearsal, performance, or session: An introduction to delivering an online gig
Microphone choices and techniques
Advanced approaches to live streaming
Filming and camera work basics: How to get started planning, capturing, and creating video/film content
Video formats, aspect ratios and frame rate
Editing video and media: Create, edit, and produce video materials
Video software options and their capabilities
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