The AMP Awards is an exciting Music and Enterprise Competition involving the collaboration of pupils and teachers at schools across Yorkshire, business sponsors and mentors, music industry experts and charity partners.
Starting in 2007 with just one area, AMP has grown slowly, yet successfully across the Yorkshire region, to 6 areas, with targeted development outlined for a further three by 2017.
Students are engaged from across all ability levels. Anyone who has a passion, a talent or a business interest in the production of live, original music – performers, managers, photographers, entrepreneurs and consumers – can play a part and get involved.
The AMP Awards events bring together eight or nine secondary schools or colleges in each area in a collaborative challenge which tests business acumen, event management, design, marketing and financial skills whilst also providing a platform to showcase the often uncelebrated musical talents of emerging contemporary bands.
Taking part in the AMP Awards offers unprecedented learning and development opportunities for substantial numbers of young people connected by their passion for music. These include:
- The chance to organise, promote and produce the whole show, from front of House through to VIP hospitality, public relations, graphic design, merchandising and social media marketing;
- Life changing experience of playing to a capacity audience of parents, peers and industry VIP’s on a prestigious professional stage;
- Work experience with professional photographers and an opportunity to build an impressive and wide ranging portfolio as part of the AMP Awards ‘Paparazzi’
- A legacy of contacts and networks to support and sustain future development. UCan.tv is proud to be a partner with the AMP Awards. Working collaboratively, we are seeking to raise the profile of this charitable venture and support it through a working partnership with the brands that we represent.
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